With the outbreak of COVID -19 (caused by the novel corona virus), our world is facing a serious challenge that has impacted our businesses and economy to a great extent. Global communities around the world are taking the necessary measures to combat Covid-19. In Oman, the health ministry called on the public to abide by the precautionary isolation and home quarantine instructions to reduce the spread of the disease. As of April 22, 2020, 106 new coronavirus cases have been announced, thus bringing the total number of confirmed cases in the Sultanate to 1,614 – according to Oman’s Ministry of Health. The Oman News Agency, ONA, quoted the ministry as saying that the country had also registered eight deaths as a result of the COVID-19 disease.
How do I market during COVID-19 pandemic? This is the question, which comes to the mind of every business owner. During this time, it is important to stay safe and explore all available opportunities to market your brand image. By implementing mindful marketing techniques, you can adapt to the situation, and help to keep your brand safe and keep your business more relevant during this crisis.
Review your Social Media Platforms
Social media is becoming more powerful mode during this crisis time. Due to COVID-19 pandemic, people are confined to their homes, make sure your business can be found online and you remain active social media platforms like Instagram, Twitter, Linkedin, Facebook, Youtube etc.
Optimize your Website Page Speed and Improve SEO
Your website is a 24/7 salesman. Many people are talking about the coronavirus online and searching for news and surfing online to find out more, and buying relevant products to help protect themselves. So, your website is regarded as the centerpiece of your marketing efforts. Business need to optimize the website speed and also need to implement effective search engine optimization (SEO) strategies to improve your website rankings and traffic.
- Use topics and keywords for precise targeting
- Develop time-saving online FAQs for customers
- Implement an online chat tool
- Adapt your services to the current situation
Ensure Brand Safety in Advertising
Be mindful of the brand’s messaging. Actively communicate with their stakeholders in times of crisis. Keep stakeholders informed about your plans. Relay proactive measures and inform consumers about the organization’s COVID-19 response plan.
Contribute and Provide Help at Every Opportunity
Show support for your customer base by making a donation or offering your services or products to people in need of help or by offering special discounts at this time is a good thing to do.
One of the best and effective ways to execute content and SEO during Covid-19 outbreak is by partnering with a reliable digital marketing firm in Oman. A professional and experienced digital marketing agency can help you in all ways to strengthen your business during COVID-19 pandemic.
Stay Calm, Stay Safe! We wish everyone health and safety during this unusual time.
Tags: Coronavirus Pandemic, Covid 19
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